# Esferaup — KOL / influencer map (Spain, May 2026)

Esferaup is a pre-launch SaaS for extracurricular academies + specialist child centers in Spain, with a parents-facing companion. This is a named-human map of people whose endorsement moves directors, parents, pediatric referrers and AMPA presidents in the Spanish/Catalan vertical. Pre-launch posture: most pitches should lead with a **beta / founding-customer** angle (free white-glove onboarding, advisory equity-light, co-design rounds), not "buy our product."

Sensitivity note: categories C, D and M touch autism, neurodiversity and atención temprana. Approach with substance (clinical evidence, co-design, no "inspiration porn"). Several KOLs here are autistic adults' allies or parents of autistic kids — they will pattern-match performative outreach in seconds.

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## A — Pedagogues / education thought-leaders

**César Bona** — `@cccesssarrr` (X & IG). ~250K aggregated, ES + LATAM teachers and directors. Fit: Pro. Angle: invite to a "21st-century academy" advisory dinner; gift founding-customer slot for a small school cluster he's worked with.

**Catherine L'Ecuyer** — `@catherinelecuye` (X). ~70K verify; reaches director/a + AMPA + Cambridge-prep families. Fit: Both. Angle: send a deep dossier on Esferaup's data-minimization stance for children — she'll only engage with substance.

**Mar Romera** — IG verify. President Asoc. Pedagógica Francesco Tonucci. Fit: Pro. Angle: co-host a webinar on socioemocional + cantera for academy directors.

**María Acaso** — https://mariaacaso.es/. Cofundadora Pedagogías Invisibles; Reina Sofía former head of education. Fit: Pro (música/artes/danza wing). Angle: partner on co-branded content for arts academies.

**Begoña Ibarrola** — https://www.begoibarrola.com/. 45-year career, premio AEEE 2023, 270+ children's stories. Fit: Both. Angle: invite to design the "emociones del niño" module of the Parents surface.

**Salvador Rodríguez Ojaos** — `@salvaroj` (X). Pedagogo, asesor en innovación, BCN. Fit: Pro. Angle: pitch as paid pedagogical advisor for the Pro product roadmap.

**Jordi Nomen** — Escola Sadako (BCN). Fit: Pro. Angle: invite to advisory on the "filosofía + ciencias" track for academias de refuerzo.

**Heike Freire** — https://heikefreire.com/. Pedagogía Verde. Fit: Pro. Angle: roundtable on "centros que documentan el desarrollo desde el juego en naturaleza."

**Eva Bach** — https://www.evabach.cat/es/. Pedagoga emocional, Catalunya. Fit: Both. Angle: gift founding-customer slot.

**José Antonio Marina** — https://www.joseantoniomarina.net/. Universidad de Padres. Fit: Both. Angle: invite to advisory board (paid).

**José Antonio Fernández Bravo** — UCJC Madrid, método CEMA. Fit: Pro (academias de refuerzo + STEAM). Angle: free pilot.

## B — Education & edtech journalists in Spain

**Cristina Valdera** — Directora, EDUCACIÓN 3.0. 25K+ Twitter for outlet. Fit: Pro. Angle: pitch a feature on "el centro extraescolar como observatorio del desarrollo."

**Periódico Magisterio** (`@magisnet`). Decano prensa educativa, desde 1866. ~25K X. Fit: Pro. Angle: position Esferaup as "datos para la dirección."

**Olga Berrios** — `@olgaberrios` (X). Plataforma de Infancia. Fit: Parents (data ethics + childhood). Angle: gatekeeper for the data-protection narrative.

**Aure Farran** — Coordinator Criatures (Diari Ara). Fit: Both. Angle: pitch a long-form "una visió 360º del nen a través de tots els centres."

**Diari de l'Educació** (`@DiariEducacio`). Fit: Pro. Angle: critical-eye education outlet.

## C — Autism / neurodiversity advocates (sensitivity required)

**Daniel Comín** — `@DanielComin` (X), https://www.autismodiario.com/. Cofundador Autismo Diario. Fit: Both. Angle: **do not pitch as influencer**. Ask for a paid clinical-product review.

**Anabel Cornago** — https://elsonidodelahierbaalcrecer.com/. Madre de Erik, autora de 3 libros sobre TEA. Fit: Parents. Angle: gift founding-customer slot for a center she trusts.

**Hilario Blasco Fontecilla** — `@hmblasco` (X). Psiquiatra infantojuvenil Puerta de Hierro, UAM. Fit: Pro. Angle: paid clinical advisor.

**Marta Plaza Sanz** — Confederación Autismo España advisor; lead on #MásRuralTEA. Fit: Pro. Angle: institutional gateway centros rurales TEA.

**Noemí Navarro / MadreTEA** — `@Noemimisma` (IG/TT), ~265K followers. Fit: Parents. Angle: paid consult on parent-onboarding post-diagnosis.

## D — Atención temprana experts / academics with public profile

**Francisco Alberto García-Sánchez** — Catedrático UMU; coordina ASTRAPACE. Fit: Pro. Angle: paid scientific advisor + pilot at ASTRAPACE.

**María Gortázar** — Autismo Sevilla, programa AT 12-36 meses. Fit: Pro. Angle: pilot at Autismo Sevilla.

**Pedro Gortázar** — Centro CEPRI Madrid; lenguaje + TEA. Fit: Pro. Angle: same as above, Madrid axis.

**Jesús Flórez Beledo** — Fundación Síndrome de Down de Cantabria. Fit: Pro. Angle: co-design the AT/Down syndrome module.

**Mara Dierssen** — CRG Barcelona, neurobióloga, T21 lead. Fit: Both. Angle: invite to scientific advisory.

## E — Pediatric psychologists / child-development popularizers

**Álvaro Bilbao** — https://alvarobilbao.com/. Neuropsicólogo, "El cerebro del niño." ~500K aggregated IG/YT. Fit: Parents. Angle: gift founding-customer slot.

**José Ramón Gamo** — Centro CADE, Niuco. Fit: Pro. Angle: VERIFY reputation first — controversial.

**Anna Forés** — Directora Cátedra Neuroeducación UB-EDU1ST. Fit: Pro. Angle: paid advisor on the Pro learning-data side.

**David Bueno i Torrens** — Director Càtedra Neuroeducació UB. Fit: Pro. Angle: co-author a white paper.

**Rosa Jové** — Psicóloga, Lleida; Premio Nacional Psicología 2022. Fit: Parents. Angle: parents-facing pediatric voice.

**Carlos González** — `@doctorcarlosgonzalez` IG (~97K). Fit: Parents. Angle: substance only — he doesn't shill products.

## F — Parenting Instagram / TikTok influencers (mass-parent audience)

**Verdeliss (Estefanía Unzu)** — `@verdeliss` IG ~2M. Fit: Parents. Angle: paid IG campaign once launched (post-MVP).

**Madresfera (Mónica de la Fuente)** — community of 4,400 bloggers. Fit: Parents. Angle: sponsor Madresfera Día.

**Mireia Long (La Pedagogía Blanca)** — homeschool/parenting expert. Fit: Parents. Angle: she is anti-control/pro-respect.

**Familias en Ruta (Max López)** — https://familiasenruta.com/. Fit: Parents. Angle: travel-family niche.

**Eva Millet** — Autora "Hiperpaternidad", "Hiperniños"; periodista La Vanguardia. Fit: Parents. Angle: pitch the Parents surface as the *opposite* of hiperpaternidad.

## G — Catalunya-specific (català) voices

**Antoni Miralpeix** — Blanquerna URL, autor Dinsic. Música educativa en català. Fit: Pro. Angle: co-design the "escola de música" preset.

## H — Sports academy & cantera coaches with public voice

**Toni Nadal / Rafa Nadal Academy ops** — Manacor. Fit: Pro. Angle: pitch through Manacor academy operations team. High-leverage if landed.

**Joaquín Caparrós** — Sevilla FC Director Talent Development. Fit: Pro. Angle: pitch as advisor on fútbol-cantera preset.

## I — Music / arts / dance education public voices

**Andrea Giráldez Hayes** — autora "Didáctica de la música en primaria". Fit: Pro. Angle: scientific advisor on the música-educativa preset.

## J — STEAM / robotics / coding-for-kids in Spain

**Boris Mir** — Director Programa STEAM Angeleta Ferrer. Fit: Pro. Angle: pilot Angeleta Ferrer.

## K — Language-school owner thought-leaders

**Alan McDyre** — Presidente FECEI desde junio 2025. Fit: Pro. Angle: institutional path: pitch to FECEI executive committee.

**Silvia Meruelo** — VP FECEI, founder Learn and Play Languages. Fit: Pro. Angle: same as above, plus pilot at Learn and Play.

## L — LinkedIn voices for academia management / EdTech

**Carlos Magro** — `@c_magro` (X), LinkedIn. Presidente Asoc. Educación Abierta. Fit: Pro. Angle: LinkedIn long-form post.

**Fernando Trujillo Sáez** — `@ftsaez` (X). Conecta13, UGR. Fit: Pro. Angle: paid pilot via Conecta13 consulting.

**Toni Solano** — `@tonisolano` (X). Director IES Bovalar Castellón. Fit: Pro. Angle: respected practitioner-voice.

## M — Pediatricians-turned-influencers (referrers + audience)

**Lucía Galán Bertrand — "Lucía mi pediatra"** — `@luciamipediatra` IG ~1M. Fit: Both. Angle: founding-customer (Centro Creciendo) + Parents-app endorser.

**Dos Pediatras en Casa (Elena Blanco + Gonzalo Oñoro)** — `@dospediatrasencasa` IG ~111K. Niño Jesús Madrid. Fit: Both. Angle: gift founding-customer slot.

**Amalia Arce — "Diario de una mamá pediatra"** — `@lamamapediatra`. Fundació Hospital de Nens de Barcelona. Fit: Both. Angle: institutional landing.

**Gloria Colli** — `@gloriacolli.pediatra` IG. Estepona. Fit: Both. Angle: Andalucía pediatric reach.

## N — Customer-evangelist KOLs (early adopters / placeholder)

- Rafa Nadal Academy ops team (Manacor)
- Centro CADE / Niuco (José Ramón Gamo)
- ASTRAPACE Murcia (García-Sánchez)
- Autismo Sevilla (María Gortázar)
- Centro Creciendo (Lucía Galán)
- Escola Sadako (Jordi Nomen)
- Institut Angeleta Ferrer (Boris Mir)
- Fundación Síndrome de Down de Cantabria (Jesús Flórez)
- ESCAC Kids programs (BCN) — verify
- Fundació Pasqual Maragall school programs — verify

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## Top 10 to DM this quarter (leverage × landability)

1. **Boris Mir** (STEAM/Angeleta Ferrer, BCN) — practitioner, reachable.
2. **Salvador Rodríguez Ojaos** (`@salvaroj`) — pedagogo + asesor en innovación; X DM open.
3. **Cristina Valdera** (EDUCACIÓN 3.0) — outlet feature pitch.
4. **Aure Farran / Criatures (Diari Ara)** — feature on the 360º cross-center timeline.
5. **Francisco Alberto García-Sánchez** (UMU) — paid scientific advisor + ASTRAPACE pilot.
6. **María Gortázar** (Autismo Sevilla) — same axis, Andalusian institutional gateway.
7. **Toni Nadal Academy ops team** — sport founding-customer.
8. **Alan McDyre + Silvia Meruelo (FECEI)** — institutional vendor track.
9. **Carlos Magro** (`@c_magro`) — one well-written LinkedIn post about data-rights stance.
10. **Anna Forés / David Bueno (UB Neuroeducació)** — paired advisory pitch.

## People-to-watch, not pitch yet

- Daniel Comín — only when Esferaup has a real, reviewable TEA data model.
- Catherine L'Ecuyer — same; she'll only engage with a finished product.
- Verdeliss — only post-MVP and only if budget for paid IG.
- Noemí Navarro / MadreTEA — substance-first.
- Hilario Blasco Fontecilla — once AT clinical surface is ready.
- Álvaro Bilbao — once Parents app is shippable.
- Eva Millet — pitch when Parents surface is live.

## Don't bother

- Pep Guardiola / Vicente del Bosque — household names, no niche traction.
- José Antonio Marina — too high-altitude unless you can fund a real advisory.
- Catalina Hoffmann — Neurofitness adult-cognitive focus.
- José Ramón Gamo — controversial in neuro-clinical circles.
- Carles Capdevila (RIP) — skip.

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